Art Director & Brand Strategist

We are seeking a visionary and results-driven Art Director & Brand Strategist to lead our creative department and shape the future of our brand identity. In this dual-impact role, you will define the visual direction of our brand while developing high-level positioning strategies that drive growth and audience engagement. You will oversee the creative execution across all touchpoints, ensuring that artistic expression seamlessly aligns with overarching business goals.

Key Responsibilities:
Brand Strategy & Positioning: Conduct market research, audience analysis, and competitive benchmarking to build and refine core brand identities, messaging frameworks, and long-term positioning strategies.
Creative & Visual Direction: Set the overall visual tone, artistic style, and design standards for marketing campaigns, product packaging, digital media, and corporate branding assets.
Team Leadership & Mentorship: Lead, inspire, and manage a multidisciplinary creative team of visual designers, copywriters, video editors, and animators to execute concepts at the highest standard.
Cross-Channel Campaign Execution: Oversee creative production from concept to launch across print, digital, social media, video, and experiential events.
Brand Consistency & Governance: Develop comprehensive brand guidelines and ensure strict visual and messaging consistency across all internal and external communications.
Client & Stakeholder Alignment: Present strategic creative proposals, campaign concepts, and brand architectures to key stakeholders, articulating the business value behind design choices.
Requirements & Qualifications:
Education: Bachelor’s degree in Fine Arts, Graphic Design, Advertising, Marketing, Brand Management, or a related field.
Experience: 4+ years of proven experience as an Art Director, Senior Brand Designer, or Brand Strategist (agency experience is strongly preferred).
Portfolio: A stellar portfolio demonstrating leadership in strategic brand development, visual identity systems, and successful multi-channel campaign execution.
Technical & Design Mastery:

Expert-level command of Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
Familiarity with UI/UX prototyping tools (Figma) and digital media production workflows.